Our client is seeking a versatile Marketing Specialist to develop and execute innovative marketing campaigns across digital, event, and content channels.
about the job.
- Develop and execute integrated marketing campaigns across digital, event, and content channels to enhance brand visibility, engage target audiences, and drive lead generation.
- Plan, implement, and optimize digital marketing activities, including search engine marketing (SEM), search engine optimization (SEO), social media advertising, email marketing, and digital content creation.
- Coordinate and manage all aspects of company events, including trade shows, conferences, and promotional activities, ensuring seamless execution, brand representation, and lead capture.
- Create high-quality and engaging content for various marketing channels, such as websites, blogs, social media, email campaigns, whitepapers, case studies, and marketing collateral.
- Collaborate with internal stakeholders, including product management, sales, and creative teams, to develop marketing strategies aligned with business objectives and brand messaging.
- Conduct market research, competitor analysis, and customer insights to identify trends, opportunities, and areas for improvement.
- Monitor and analyze campaign performance metrics using analytics tools, providing regular reports, insights, and recommendations for optimization.
skills & experiences required.
- Bachelor's degree in marketing, business, or a related field. A relevant master's degree is a plus.
- Proven experience as a Marketing Specialist or similar role, with a focus on digital, event, and content marketing.
- In-depth knowledge of marketing principles, strategies, and best practices across multiple channels.
- Proficiency in digital marketing tools and platforms, including marketing automation, CRM, social media management, and analytics.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Excellent written and verbal communication skills, with the ability to craft compelling content and present ideas effectively.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
- Strong interpersonal and collaborative abilities, with the capacity to work effectively in cross-functional teams.
- Attention to detail, organization, and adaptability in a fast-paced environment.
If you're interested in this role, click 'apply now' or for further information and a confidential discussion on this role or to find out about more opportunities, please contact Angel on +852 6168 9169 or email angel.to@randstad.com.hk